Bait Fish Chum For Sale: Below is a list of stores that sell our chum here on the Boca Coast. Bags are sold for the same price at each location. The difference between the new BC chum and other regular fishing chum (Purina tropical fish food, dog food, cat food) is the performance. This chum sinks in as much as 100' of water without the need to mix it with anything, but then it begins to float back to the surface! When it reaches the surface it then begins to slowly sink again. Finally, it suspends towards the top of the water column. This is where whitebait (pilchards, greenbacks, herring etc) like to feed. The pinfish tend to stay on the bottom with the remaining chum. This is a good thing because it separates them and also brings the bait in faster. The proprietary blend also has oils that drive the bait fish crazy. We've tried everything out there and they all sit on the bottom and take too long to work. Our local charter captains report that the new BC chum works several times faster than anything that simply sinks.